Privacy Policy (Florida)

Introduction

This Privacy Policy describes how Fusion Wellness Center (“Fusion Wellness,” “we,” “us,” or “our”) collects, uses, stores, and shares your information when you:

• Access or use our website or digital properties, including www.fusionwellnessftl.com (“Website”);
• Use our health and wellness services (“Services”);
• Communicate with us in any manner, including by email, phone, or in person (“Communications”).

Important:

• See Cookies & Tracking Technologies to learn about how we use cookies and analytics tools.
• See Your Rights & Choices for information on how to control your data.

HIPAA & Healthcare Privacy

As a healthcare provider, Fusion Wellness Center complies with the Health Insurance Portability and Accountability Act (HIPAA). When you become a patient, you will receive or have access to our HIPAA Notice of Privacy Practices, which details how we handle your protected health information (PHI). A copy of our HIPAA Notice will be available in-office or by request.

PHI vs. General Website Data: Please note that information collected through our general website, contact forms, or marketing tools may not be considered PHI under HIPAA unless it is collected in connection with your direct care by a licensed provider.

Information We Collect

• Personal Identifiers: Name, email, phone, address, date of birth.
• Device Information: IP address, browser type, device identifiers, cookies.
• Internet Activity: Website interactions, session data, and referral links.
• Payment Information: Limited payment details when you purchase services. (Payment processors such as Clover securely manage transactions.)
• Health Information: Any details you provide in connection with your care.
• User Content: Feedback, inquiries, and communications.
• Audio/Visual Data: Video or call recordings for quality and training.

How We Collect Information

• Directly from you: When you fill out forms, book appointments, or contact us.
• Automatically: Through cookies, analytics tools, and tracking technologies on our website.
• From third parties: For example, analytics providers (Google Analytics) or our payment processor.

Cookies & Tracking Technologies

Fusion Wellness uses cookies, pixels, and similar technologies to improve site performance, personalize experiences, and understand visitor behavior.

We use them to:

• Maintain security and session functionality
• Analyze usage trends (via Google Analytics)
• Support marketing and remarketing campaigns (Google Ads, Meta Ads)

You can manage or disable cookies in your browser settings.

How We Use Information

• Deliver and improve our wellness services
• Schedule appointments and manage client relationships
• Communicate with you about services or promotions
• Process payments and invoices
• Comply with applicable legal obligations
• Prevent fraud or misuse of our systems

We may also use anonymized data for research or performance tracking.

How We Share Information

• With trusted service providers (e.g., payment processors, IT, analytics vendors)
• With healthcare partners or labs assisting in your care (under HIPAA compliance)
• When required by law or regulatory request

We do not sell or rent personal information.

Advertising

Fusion Wellness Center may display ads on third-party platforms such as Google or Meta. These platforms may use cookies or pixels to show relevant ads based on your interactions with our website. You may adjust your ad preferences in your Google or Meta account settings.

Data Security

We implement administrative, physical, and technical safeguards to protect your data. However, no online transmission is completely secure, and you share data at your own risk.

Data Retention

We retain website and account data for as long as your account is active or as needed to provide services. PHI is retained according to federal and state medical record retention laws (typically 7 years).

Links to Other Websites

Our website may link to other sites not operated by us. We are not responsible for the privacy practices of those sites. Please review their privacy policies.

Your Rights & Choices

You may:

• Request access, correction, or deletion of your information by contacting us.
• Opt out of promotional emails by clicking “unsubscribe.”
• Stop text messages by replying “STOP.”
• Manage cookies through your browser settings.

We do not currently respond to “Do Not Track” browser signals.

Children’s Privacy

Fusion Wellness does not knowingly collect data from children under 13. If we learn that we have, we will delete the data promptly.

Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be reflected here with a new effective date.

Accessibility

We are committed to ensuring digital accessibility for all users. If you encounter any accessibility barriers on our website, please contact us so we can assist or provide information in an alternate format.

Contact Us